Golde Brand Breakdown - Elevate Your Ecommerce Brand with These Pro Tips
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Hey everyone, it's Keith here with another ecommerce breakdown! Today, we're diving into a brand called Golde. They have a strong online presence with socials and an Amazon store. Here are some tips and tricks we can learn from their website and Amazon listings to enhance your own ecommerce brand.
Webstore Improvements
1. Video Consistency
Ensure your splash video has a consistent tone to make the headline text easily readable.
2. Customer Testimonials
Instead of generic terms like "100,000 happy customers," create a unique name for your customers that reflects your brand's essence, such as "100,000 Green Joy Seekers."
3. Founders' Story Placement
Move the founders' story to a less prominent position. Focus on customer testimonials and reviews first to build trust and credibility.
4. Visual Consistency
Ensure all product images are the same size to maintain a clean, professional look.
5. Highlight Bestsellers
Use consistent and compelling language for your bestselling products, like "Our Most Loved" instead of just "Bestseller."
6. Customer Photos
Include images of diverse customers using your product to showcase real-life applications and build social proof.
7. Readable Text
Adjust the color contrast to make text easily readable against different backgrounds.
8. Direct Response Copy
Use engaging, action-oriented language for CTA buttons. For example, change "Read Article" to "Discover the Secret to Tasty Turmeric Powder."
9. Clean Product Images
Invest in 3D renderings of product packaging to ensure a polished, professional appearance.
Amazon Listing Optimization
10. Human Touch in Ads
Use images of happy customers looking towards the product in your Amazon search ads to draw attention.
11. Enhanced Listings
Include videos and brand stories in your Amazon listings to create a richer, more engaging experience.
12. Brand Story and A+ Content
Add a compelling brand story and A+ content to your Amazon store to highlight the unique aspects of your brand.
Conclusion
Implement these tips to strengthen your ecommerce brand's marketing presence, build trust with your customers, and ultimately drive more sales. Stay tuned for more ecommerce breakdowns and tips!