HOME & KITCHEN PRODUCT FoundersTHE SECRET TO WINNING GALLERY IMAGES ON AMAZON IN 2024
It’s all about knowing your product, customer and market more than anyone else. You will always win if you can thoughtfully communicate why your customer needs your product.
First things First70% OF YOUR EFFORT SHOULD BE ON THE MAIN IMAGE
If you find your sponsored product ads don’t work, this is one of the first places we look. Click-thru rates will vary depending on the product, niche and keywords you’re bidding on but it’s fairly obvious if your main image is a winner.
It’s critical to have a main image that sticks out from the competition on the main keywords you’re trying to win.
If you take a screenshot of the products on your search term and your product is not the first one that catches your eye, you won’t win on Amazon.
But how do you make an eye-catching main image..?
Your main image should always show your product’s Unique Selling Proposition (USP) / the main feature benefit.
The best-seller is also the most expensive in this top 4. It shows the egg in mid-slicing action. EXACTLY what the customer want’s in an egg slicer. One that SLICES!
Sounds easy enough right? Sure if it’s an egg-slicer.
But what about my product? It looks the same but it’s better quality..
Well here’s a trade secret.
You can add packaging to your listing.. but don’t just add any packaging, add text that DIRECTLY SPEAKS TO YOUR CUSTOMER!
And what’s the best seller?
Yep probably the one with the lifetime warranty.
We’ve seen others just write “Lemon Squeezer” on the box.
Don’t do that.
Write the MAIN FEATURE BENEFIT or another selling point. If you’re selling the only METAL Lemon Squeezer, make damn sure they know it! If you have a lifetime warranty and others don’t, it best be on the box.
First things First3 Other Amazon Main Image Tips
1
Use all the White Space
Your image should take up as much white space as possible.
While you get style points for white space on high fashion websites.
You won’t get sales on Amazon.
2
Leverage 3D Renders
Product photography is hard. Many of the best selling products are 3D rendered to create perfect lighting conditions.
But make sure you leave it to the pros, like us!
3
Don’t Stop Testing
When you find a winning variation, other people will inevitably copy your success.
But you’ll always win because you know your customer the best.
But what else do you test? Keep reading to find out.
Know your CustomerAmazon Gallery Image Ideas that Convert
I’ll give you a bunch of Amazon image ideas, but it’s best to understand when to use them.
It all starts with understanding WHY people want to buy your product.
You should be tirelessly reading through the Amazon comments, use AI if you have to summarize them.
Ok now onto the fun.
1) Sizing
Everyone want’s to know how big this thing is, tell them!
2) Other Styles
Other styles available.. especially if your main USP is looks.
3) Before & After
Make sure the before and after is about the main USP
4) Us vs. Them
And make sure it’s based on what the consumer is looking for. Irrelevant if your product stands alone.
5) Lifestyle
These pictures never go out of vogue.
6) Headline
Talk about your main USP. Again generated negative comments in competitive listings.
7) Compatability
If there are negative comments on why your product doesn’t work, address it!
8) Feature Circles
Extra features, intersection, product benefits, you name it.
Looks easy but the devil is in the details
It all comes back to meticulous research, know why you decided to launch the product and communicate it. Know the problem!
Why are people buying this thing, and avoiding other products. Know your solution!
And lastly, make it look good!
Ordering ImagesWhich Amazon Images do I put First?
It varies from product to product.
If it’s a highly competitive space and the customer is unaware of the differences, the comparison photo good be good.
If it’s a highly competitive and the customer is solution aware, then add a headline with your solution as the USP.
If it’s a product purely based on looks, maybe you don’t even need all the image types above, you might only need lifestyle pictures.
In summary, selecting and ordering images requires marketing intuition, experience and research.
It is the difference between someone that is technically capable of executing and a product founder that is successful.
About Us
HOME AND KITCHEN LAUNCH
Tendi is a movement for all product founders to reach more customers, transform lives, and build wildly successful businesses.
Founded by industry experts, we've partnered with over 200 product launches, creating numerous million-dollar success stories and helping tons of founders achieve significant revenue growth. We've accomplished this through our proprietary operational and marketing model tailored for Amazon success.
$10M+
Amazon Revenue
200+
Products Launched
10+
Years of Experience